Jij bent Jij

The Volkskrant has asked us to make a viral to generate visitors to their new 'Hart en Ziel' website. This viral is completely in line with the theme of 'Hart en Ziel'. With the concept 'Jij bent Jij' you can fill in your name so there will be an outcome. Every outcome is the same but it isn't about the outcome but about the way how to get there. Every path is unique and there are more then 100.000 different paths. To give the viral a boost we made a banner and they have send a newsletter to all their 'Hart en Ziel' members
To discover the secret behind your name go to: http://jij.hartenziel.nl
blog: http://blog.oberon.nl/2009/06/10/mijn_nieuws_iphone_app
Keyword(s): volkskrant, hart en ziel
