ikdraaggeenwapen.nl

On ikdraaggeenwapen.nl Dutch youth is asked to put up a statement on their own spot in Holland.

In this campaign they are told about the effects of carrying a weapon. UbachsWisbrun/JWT created the TV, radio and print commercials. The interactive part was completed online afterwards.

People could zoom in on a Google map to find their favorite spot and write down their statement.

Oberon was a full partner in both the concept and creation of the online part of the campaign.